A few months ago in New Media we were discussing fan pages and the effectiveness of Facebook in gaining a following for a certain band, celebrity, organization, etc,. Our assignment was to "Post an example here of an effective Facebook Fan page: it doesn't matter if it's for a business, televisions series, celebrity or whatever. Choose one that you think is effective and explain *why* it is? How do they engage with those who "like" their page? How do they try to win the good opinion of their community? Think of Jenkins' discussions of investment in a shared community: in what ways do these fan pages seek to develop the relationships?"
One of the fan pages I believe is very effective is the page for the band Evanescence. The page is organized and breaks things down easily, rather than having a confusing layout. One of my favorite parts about this page is that it features a discussion board section, similar to this one. This allows for fans to talk about their favorite songs, vote on certain questions, and get to know other fans of the band. Fans can also start their own thread of the discussion boards, where they can ask what people think about a certain song or just share their love of the band with other people. There is a place on the page for news regarding upcoming music and touring information, although the band is not currently on tour. The main information page features links to the Evanescence website, their Twitter and Myspace, the artist page, and a merchandise website. Another one of the aspects of this fan page that I find effective is the fact that it allows you to listen to band's music right through the Facebook page. It also includes a page for photos and videos as well. This page definitely seeks to develop a relationship with those who like it. By providing a place where Evanescence fans can go to talk about the music or the band members, they are allowing for those involved to feel a stronger sense of contribution and to feel as though they have a say in something involving the band. The Evanescence fan page is definitely successful in being engaging and holding the attention of its fans.
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